PUBLICATIONSINTERNAL COMMUNICATIONRESEARCH & ANALYTICS
PUBLIC RELATIONS AND COMMUNICATION ADVISORY
We develop integrated communication solutions for different audiences and the media. The objective is to create the strategy that best meets the needs of the client’s moment, with creativity, integration of tools and communication channels and speed.
In a time of crisis, being prepared to deal with stakeholders is crucial. We manage the reputation of your company / brand and also provide solutions for specific situations.
VIDEO PRODUCTION, CORPORATE PRESENTATIONS
Development of corporate materials, such as presentations and videos. Transmitting information with clarity of details in an objective way, generating trust and credibility is fundamental for personal and corporate success. We transform corporate messages into high-impact presentations with visual support, multimedia features and special effects.
Creation, design and content for publications such as newsletter, magazines, reports, commemorative books and yearbooks.
A language aligned with your company’s strategy is essential to engage employees and brings commitment and results. Research, diagnostics, measurement of results are important tools to establish a communication system and structure planning, channels and vehicles, content management and indicators. We also develop engagement campaigns.
RESEARCH & ANALYTICS
Conducting quantitative and qualitative research in order to refine your company’s communication and marketing planning.
DIGITAL & ANALYTICS
DEVELOPMENT PROJECTS ON THE WEB
Professional and responsive website development, landing page, hotsite, corporate portal, blog, mobile, special projects.
DIGITAL MARKETING AND ADVERTISING
Complete digital presence, social media campaigns, Google, Facebook, Linkedin, Youtube, Instagram, image ads, animated, mobile, remarketing, portals and blogs, web optimization (SEO), email marketing, social wifi.
MANAGEMENT AND MONITORING OF SOCIAL MEDIA
Planning and execution, interaction with the public, influencers, increased audience, engagement, content generation, advertising, analysis, monitoring, SAC 2.0, complete management.
CONTENT MARKETING / INBOUNDMKT
Quality and relevance are what counts. Made to educate, inform, entertain and convert. Content production, news, videos, whitepapers, ebooks, blog articles, among others. Planning, implementation, execution and measurement. More visibility and authority for the brand and business generation.
Extend knowledge about the public and the audience, draw personas in an instant and target your campaigns that will increase the return on investment, just using the data of your current customer base.
Is a journalist graduated from Universidade de São Paulo (USP). Holds a master’s degree and an MBA in capital markets from Fipecafi-USP. Worked for the newspapers Folha de S. Paulo and Agência Estado, where he joined the broadcast team. Also worked for Deutsche Bank and Tendências Consultoria, before joining BM&FBOVESPA (São Paulo Stock Exchange) in 2006 as communications director. At the Stock Exchange, he was responsible for publicizing the BM&F IPO process in 2007, which raised R$5.3 billion and was backed by more than 200 thousand investors. Alcides also coordinated the announcement of the merger between BM&F and BOVESPA, which led to the creation of one of the world’s largest exchanges in market value. Was the managing partner of FSB Comunicação Public Relations firm.
He is an administrator, with an MBA in business management from ITA / ESPM. He was Commercial and International Director at Agência Estado / Broadcast, Executive Director at InvestNews / Gazeta Mercantil and Partner-Director of Santafé Ideias e Comunicação, in Brasília. In 35 years dedicated to customer relations, it has implemented more than 800 communication, management and sales projects in Brazil and Latin America.
Journalist specialized in agribusiness and the environment, he was the editorial director of Globo Rural as a commentator for radio CBN, he worked for Folha de São Paulo, where he edited the Agrofolha section, and O Estado de São Paulo.
Graduated in Journalism from UFPE, with an MBA in Organizational Communication from FIA-USP, she has great experience in the energy sector, where she has worked since 2001. She followed the sector as a reporter at the Jornal do Brasil branch, between 2001 and 2002. Later, she worked at communication coordination of the Ministry of Energy (2003/05) and Petrobras’ (2007/2010).
Graduated in Journalism with a postgraduate degree in Finance and Public Relations, he has over 20 years of experience in newsrooms and corporate communication with an emphasis on finance and banking. He was an economics reporter for the newspaper O Estado de S. Paulo for five years, communication analyst at Febraban (Brazilian Federation of Banks) and communication manager at BRAiN (Brasil Investimentos e Negócios), having organized road shows with Brazilian executives in financial centers like New York, Tokyo, Dubai and Hong Kong.
Journalist graduated from Universidade Estadual Paulista (UNESP), with a specialization course in Macroeconomics from FEA / USP. He has a history of almost 20 years of experience in the press and corporate communication. In this area he worked for important agencies such as FSB, CDN and Imagem Corporativa, in which he served large companies such as Gerdau, Serveng, Renault, UTC, Mitsubishi, BTG, Iguá Saneamento, Paranapanema, Oxiteno, Microsoft, Boeing, Pirelli, Makro, Volvo, Avon , Embraco and Nortel.
Journalist and post-graduate in Marketing from ESPM, has a solid performance in the Corporate Communication area (over 20 years). After experience as a reporter in the main communication vehicles of São Paulo, he led the areas of Communication (Internal and External) and Institutional Relations of the companies Bunge, Santista Têxtil, Alpargatas-Santista, ICI (Tintas Coral), American Express, Brasilprev, Vivo, Seguros Unimed and Fecomércio RJ.
MENDONÇARAFAEL ZENORINIRICARDO MIRANDARODRIGO ROCCASECCARUY
Graduated in Journalism, Joana has 15 years’ experience in content production working for PR firms and specialized media vehicles in the fields of Education, Employment and Careers, Healthcare and Engineering. She was media analysis manager and press and social media analyst at FSB Comunicação, where she worked for seven years and served public and private clients, such as the Brazilian Ministry of Health, Rio de Janeiro City Government, Niterói City Government, Rio de Janeiro State Government, Eletrobras, Previ, BTG Pactual, Cielo, JBS, Ipiranga, and L’Oréal. Participated in the creation and update of media visibility indicators applied to clients such as Votorantim, Previ, Petros, RioSul, Rio City Hall, and Cielo, among others.
A journalist graduated from PUC-SP, Keila worked in the news broadcast program Jornal da Globo and at SBT TV, where she was involved in the restructuring of the News Department. She also coordinated the team of reporters covering the Germany Soccer World Cup in 2006. She participated in the creation and structuring of Touareg Conteúdo, an independent producer responsible for the production of SBT Realidade, a weekly breaking news program. Keila also served corporate clients such as Magazine Luiza, Accenture and BM&FBOVESPA. She joined in the team that started the audiovisual production company Tanajura Filmes, where she created TV Flora, for Flora SA of the J&F group. She provided content and production consultancy for Red Bull Media House in Latin America. Is responsible for the creation and implementation of a multimedia studio at Palácio dos Bandeirantes, the seat of the São Paulo State government, where she produces live broadcasts and programs for the São Paulo State departments.
Entrepreneur in technology and social innovation. Graduated in information technology with specialization in data science and cybersecurity, he participated in projects handling large volumes of public data such as Datapedia (datapedia.info) and Commissioners. He is currently founder and CEO of Refinaria de Dados.
Journalist graduated from the University of Brasilia, for more than 20 years in newsrooms, he worked as a reporter, editor and correspondent in some of the main media outlets in the country. He was editor of Nacional do Globo, editor of Folha de S.Paulo Policy and reporter of Istoé magazine, later taking over as head of the magazine’s branch in Rio de Janeiro. He worked at FSB Comunicação for eight years, creating and directing the media analysis area. Licensed Professor of Journalism at PUC in Rio de Janeiro. Among the awards he received are the 2001 Esso Journalism Award, the 2003 Embratel Award, and Honorable Mention in the Herzog Award.
He is an advertising professional with a postgraduate degree in digital design and new media. With 15 years of experience in the area, she has served clients of all sizes, mainly for digital projects, with several technical recognition awards. He has been co-founder and head of creative and IT at Dracco Advertising since 2008.
Graduated in journalism from FIAM-FMU and MBA in Economic Analysis from FIPE-USP, he has more than ten years of experience in covering economics and business, with an emphasis on infrastructure (electricity, airports, ports and railways). In the corporate market, he worked in the institutional relations area of CCEE.
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